Email and Marketing Automation Manager

Vista Health is transforming access to diagnostic care: faster, easier, more affordable. We’re growing our digital capability and need an Email and Marketing Automation Manager to elevate how we engage patients, referrers and corporate partners.

You’ll lead our shift from ad hoc campaigns to smart, data driven lifecycle journeys that drive conversion, retention and long-term value.

What You Will Do

You’ll own our entire email and automation ecosystem: strategy, build, optimisation and performance. Working with Marketing, Clinical, Operations, Sales and Digital teams, you’ll ensure every message is timely, relevant, compliant and measurable.

Email and Lifecycle Delivery

• Own daily email delivery across all audiences.
• Elevate tone, structure and cadence.
• Build segmentation that aligns with GDPR, consent and governance.
• Connect email activity to campaigns, launches and commercial goals.

Marketing Automation

• Build automated journeys for acquisition, nurture, booking and aftercare.
• Turn requirements into clear logic, triggers and rules.
• Prioritise a roadmap focused on the highest value journeys.
• Automate manual tasks and scale communication.

B2B and Referrer Communications

• Support Business Development with structured email programmes.
• Build onboarding, education and reactivation journeys.
• Drive corporate lead generation and nurture programmes.
• Ensure B2B messaging reflects clinical credibility.

Measurement and Optimisation

• Track performance using platform and CRM data.
• Run test and learn optimisation cycles.
• Report on engagement, conversion and revenue impact.
• Work with Data teams to surface insights in tools like Power BI.

Compliance and Governance

• Champion GDPR, consent and data minimisation.
• Manage required reviews and sign offs.
• Embed processes that ensure consistency and quality.

About You

What People See in You

• You deliver from start to finish.
• You bring clarity to ambiguity.
• You use data confidently and communicate clearly.
• You care about accuracy, consent and patient experience.
• You collaborate well and build trusted relationships.
• You are values driven and want to improve healthcare.

You Will

• Own email and automation across all audiences.
• Improve lifecycle journeys and their impact.
• Build journeys that support growth and retention.
• Use insight to focus on what matters most.
• Work at pace and prioritise value.
• Champion continuous improvement.
• Thrive in a fast-moving organisation.

You Have Experience In

• Email marketing and automated journeys using an ESP or automation platform.
• Using CRM data for segmentation, triggers and personalisation.
• Designing acquisition, nurture and retention journeys.
• Supporting B2B, referrer or corporate communications.
• Working in regulated environments.
• Using data to optimise and demonstrate impact.
• Strong stakeholder management and clear writing.
• Bonus: Microsoft Dynamics.
• Useful: Basic HTML.
• Desirable: Healthcare or complex services experience.

We offer a fantastic benefits package, which is available through a mobile-enabled rewards platform, called InJoy. This is your place to access thousands of offers and discounts on a wide range of products and services relating to: fashion, travel, eating out, technology, leisure and more!

In addition to this, we also offer:

• 27 days annual leave (plus bank holidays)
• Generous company contribution pension scheme
• Private medical insurance options
• Life assurance
• Fantastic learning and development opportunities
• 24/7 access to a dedicated well-being hub and an Employee Assistance Programme
• Enhanced parental leave
• Monthly award programme and online peer-to-peer recognition
• Long service recognition, with vouchers and additional annual leave
• Refer a friend bonus
• Discounts on InHealth’s healthcare services Smart tech,
• Cycle to Work and thousands of discounts and cashback options
• Paid-for professional memberships and more!

Making sure our people are happy at work is one of our main priorities, which means giving them as many opportunities as we can to support their personal and professional growth. We also have an innovative approach to personal and professional development, helping you to be the best version of you and giving you a real career pathway. IND01

Vista Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Vista Health is a leading UK healthcare provider specialised in diagnostic services such as MRI, CT, Ultrasound and Endoscopy for the private healthcare sector. We offer fast assessment turnaround, expert diagnosis and world class reports from fully qualified radiologists. From our creation over 10 years ago we have focused on providing accessible and affordable services for everyone from elite sportspersons to patients who are trying to regain their health after injury or illness.

Vista have been a pioneer in offering self-referral for diagnostic services directly to consumers which has enabled thousands of customers to take the next step on their healthcare journey and avoid unnecessary waiting times. We are also leading the way in services focused on prevention such as Full Body Scanning which are growing rapidly.