Email & CRM Manager

At Vista Health, we are on a mission to make healthcare more accessible, affordable and easier to navigate. As one of the UK’s leading diagnostic providers, we help patients get faster access to scans, results and expert care.

We are now investing heavily in digital transformation and lifecycle marketing, and this role is a key part of that change.

This is not a “business as usual” email role. We are shifting from one‑off campaigns to a structured CRM and lifecycle programme, and you will play a central role in building it from the ground up.

You will own email and marketing automation across patient, referrer and corporate journeys, helping to improve conversion, engagement and retention. If you enjoy shaping journeys, adding structure and seeing the impact of your work quickly, this role offers real ownership and visibility.

This is a hybrid role, with regular travel to our Patient Engagement centre in Rochdale. This is a 12-month fixed term contract, working on a full-time basis.

What You Will Do

• Own and deliver all email and lifecycle marketing activity across Vista Health
• Design and build automated journeys across acquisition, nurture, booking and retention
• Develop segmentation and targeting strategies using CRM data
• Support B2C, B2B, referrer and corporate communications
• Improve the quality, consistency and performance of all email activity
• Work closely with marketing, digital, data and commercial teams to align messaging
• Track performance and continuously optimise journeys and campaigns
• Introduce structure, process and best practice as our CRM function grows

About You

• Experience in email marketing, CRM or marketing automation
• Strong understanding of lifecycle marketing and customer journeys
• Confident working with data, segmentation and performance metrics
• Experience using an ESP or marketing automation platform
• Comfortable working across both B2C and B2B communications
• Clear and confident communicator able to engage multiple stakeholders
• Comfortable working in a fast-paced, evolving environment
• Organised, collaborative and able to bring structure to new processes

Nice to Have

• Experience with Microsoft Dynamics or similar CRM
• Experience in healthcare or other regulated industries

We offer a fantastic benefits package, which is available through a mobile-enabled rewards platform, called InJoy. This is your place to access thousands of offers and discounts on a wide range of products and services relating to: fashion, travel, eating out, technology, leisure and more!

In addition to this, we also offer:

• 27 days annual leave (plus bank holidays)
• Generous company contribution pension scheme
• Private medical insurance options
• Life assurance
• Fantastic learning and development opportunities
• 24/7 access to a dedicated well-being hub and an Employee Assistance Programme
• Enhanced parental leave
• Monthly award programme and online peer-to-peer recognition
• Long service recognition, with vouchers and additional annual leave
• Refer a friend bonus
• Discounts on InHealth’s healthcare services Smart tech,
• Cycle to Work and thousands of discounts and cashback options
• Paid-for professional memberships and more!

Making sure our people are happy at work is one of our main priorities, which means giving them as many opportunities as we can to support their personal and professional growth. We also have an innovative approach to personal and professional development, helping you to be the best version of you and giving you a real career pathway.

Vista Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Vista Health is a leading UK healthcare provider specialised in diagnostic services such as MRI, CT, Ultrasound and Endoscopy for the private healthcare sector. We offer fast assessment turnaround, expert diagnosis and world class reports from fully qualified radiologists. From our creation over 10 years ago we have focused on providing accessible and affordable services for everyone from elite sportspersons to patients who are trying to regain their health after injury or illness.

Vista have been a pioneer in offering self-referral for diagnostic services directly to consumers which has enabled thousands of customers to take the next step on their healthcare journey and avoid unnecessary waiting times. We are also leading the way in services focused on prevention such as Full Body Scanning which are growing rapidly.